The Founder of BASE™

BASE™ was not created in theory.

It was built through lived pressure.

As a former international athlete, qualified accountant and senior business leader, I’ve experienced high-performance environments from multiple angles - sport, business and family life.

At the age of eight, I lost my mother to cancer. Later, a career-ending injury forced me to rebuild identity and direction. Those experiences shaped my understanding of resilience beyond motivation.

After qualifying as a Breath Science Practitioner and studying stress physiology in depth, I developed BASE™ - a structured framework built around four pillars:

  • Breathing

  • Activity

  • Sleep

  • Efficiency

Today, I work with individuals and organisations navigating high-responsibility environments, helping them build capacity, regulate pressure and perform with stability.

The Founder of BASE™

Kris Jones